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The Birth of a Brand in the New Economy

“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.”
Howard Schultz

The Birth of a Brand

One of the fundamental questions we all seem to struggle with is ‘who are we’?  The next question is ‘Why are we here’?  The problem with those questions is that they assume that we are static.  They give the impression that there is a final destination.  There isn’t.  As individuals we change every day.  The colors, trends and styles we find ourselves attracted to evolve as well.  They are a reflection of the conditions, events, emotions, relationships, language and mindset of a population at any given moment in time.  They are purely impressionistic and fleeting.  The popularity of a thing can only remain so as long as that thing can resonate with a group internally.  As humans, we only have so much energy to give.  When we decide to give that energy and attention to something, we do so for a reason.  On the surface, it may be because a color, pattern or a shape gives us pleasure.  The reality is much more complex.  The truth is that most of what we experience and feel happens on an unconscious sensory level.  Our reaction to something is really tied into a lifetime of circumstances recorded within our brains.  Almost none of this recorded material is accessible to the conscious mind.  We are attracted to things that stir up a memory or a connection to the past that causes us to see or feel or think about something in a new way.  This happens on both an individual and a collective level.

The most well known and enduring brands excel at tapping into the collective psyche and then monitoring the changes they produce within a customer base.  As long as they are able to stay ahead of the trend, they can produce the next product or service based on those changes.  Brands fall apart when they lose touch with their collective customer base.  Disconnect is death to a label.  Getting back lost momentum is nearly impossible.  But that isn’t always a negative thing.  Beginnings and endings are a natural and necessary progression.  The trick is to know when to let one thing go in order to allow another to manifest.

There is a reason that the initial quote in this post resonates for me.  It is the next big trend.  We appear to be going through an all encompassing branding death on a global scale right now.  As human beings, we have reached a planetary level of awareness that the current way of doing things is no longer working.  The population as a whole is tired of a handful of corporate brands dominating everything.  The individual has been lost.  I am predicting a renaissance of sorts.  What will the brands of the future look like?  I think they will be as unique and varied as the people who create them.  They will be based on real stories and people following their own passions.  Current marketing and ad campaigns for big companies and corporations focus on making up a story to gain our trust and elicit an emotional response.  The next successful brands will not need a fictional story line.  They will be our stories.  And they will consist of those who tell and show us how they came back to center by following their intuition and their dreams.  Breaking away from the trends will be the next trend.

Sustainability is the key.  Personally, I think mass production is going away.  In its place we will see a society that buys less, but buys with a conscience.  Family and community will be the cornerstone of all of it.  We can no longer live in a world where we are expected to sacrifice quality of life for someone else’s brand and vision.  We live in an abundant world.  Creative energy does just what the phrase implies.  It creates energy.  This forms a positive and expanding feedback loop.  The more we create, the more that becomes available to us, both energetically and physically.  It turns the finite into the infinite.  So support your favorite small business or build one of your own.  Your brand is the next trend when you are authentic and true to what’s in your heart and spirit.

LTC, DOGE, ZETA, BC Payments Now Accepted

I am happy to announce here at Sew Creative Bags that we are now accepting 3 alternative currencies in addition to Bitcoin.  Based upon research and networking with those in the community, the altcoin payments I have decided to go ahead with immediately are Litecoin, Dogecoin, Blackcoin and Zetacoin.  There are one or 2 more I am considering in the near future.  I will keep you updated as I go along.

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Blackcoin accepted

Once you have made your purchase, simply use the Coinpayments.net link at checkout after you accept the terms.  You can then select the altcoin payment method of your choice.  Thank you so much for shopping Sew Creative Bags.  Happy to support the Bitcoin, Litecoin, Dogecoin, Blackcoin and Zetacoin communities.

Bitcoin Swag Bags

In an effort to promote the Bitcoin end of the business, I’m going to be offering a limited number of Bitcoin swag bags and accessories to members of the community who would be willing to use them to promote awareness and aid in the process of broader adoption of bitcoin to the general public.  Items will be like the one below, but I am going to use a range of colors and fabrics to try and make them all a little different.  If you have an organization and you need them tailored toward that, let me know.  Or if you want a specific item made up, as long as it’s a simple one to sew and I can find a pattern, it’s not a problem.  I’ll be making them over the next several weeks/months.  I had fabric patches made up in the size you see below and one about half the size of that.

Bitcoin Swag Bags Bitcoin Swag Bags

In return, I am going to send out some business cards for you to give out with the bags, and I ask that if you have a blog or site that you write up a little post with a link to the site.  It would be much appreciated.  I’m also thinking about having Litecoin patches made up in the future if this proves to be successful.  I could really do any of the altcoins.  I just need a high res image to have the fabric made up.

I have the Coinbase payment gateway set up here, but it’s no problem to take any future orders through my public wallet if you don’t want to use them.

Thanks so much for your time.  Can’t wait to hear what great organizations are out there.  :)

  • UPDATE****I have also ordered patches for Feathercoin, Litecoin and Dogecoin.  I’ll put the pictures below.  The patch size is 3×3.  I can order larger if needed.
  1. So far I’m doing bags like the one above in Black, Tan, Moss, Denim or Charcoal Gray with coordinating strap.
  2. I’m also going to do lined shopping bags in brown, natural or avacado burlap with choice of patch on the front.  Those measure about 12″Lx18″Hx4″W without the straps.
  3. Bandanas are also a simple project and can be made quickly.
  4. Bitcoin/Altcoin fabric coasters – also easy and quick
  5. Small pillow – 8×8 or 8×12 rectangle
  6. I’m also going to do a couple of larger more time consuming bags for charity events/giveaways.  (Those seem to get a pretty good amount of press, so they’re worth it)

I’ll post pictures as I make them.  I’ll also make a list of email addresses and shipping addresses to write up the invoices as we go along.  A great response so far.  I’m really excited.  :)  Again, the bitcoin patch is above – these are the 3 others I’m having made up.

If you would like to donate to the project, you may do so at the following Bitcoin address.  1K9bdLFmCA4964A8wrh5fyHtth2rzWqrtQ

Bitcoin Swag Bags

Thanks again!

Tracey

“For what it’s worth: it’s never too late or, in my case, too early to be whoever you want to be. There’s no time limit, stop whenever you want. You can change or stay the same, there are no rules to this thing. We can make the best or the worst of it. I hope you make the best of it. And I hope you see things that startle you. I hope you feel things you never felt before. I hope you meet people with a different point of view. I hope you live a life you’re proud of. If you find that you’re not, I hope you have the courage to start all over again.”
Eric Roth , The Curious Case of Benjamin Button

I don’t know if it’s just the process of getting older, or if it’s the choices I’ve made along the way that are pushing me in a new direction.  The truth of the matter is that with each passing calendar year, I find I have less tolerance and less patience for tasks and interactions that don’t teach me something or motivate me in some way.  I’ve been an employee and have worked for others for years.  And I’ve always done a good job, consistently moving up the ladder or taking on new responsibilities.    Then kids happened.  lol    I know I’m speaking to all moms when I describe the excruciating choices we have to make along the way.  Sometimes by choice – sometimes by necessity.  Few of us ever get the opportunity to do things our own way and in our own time.   But we do the best we can with what we’ve got.

I’ve had the privilege to be at home with my kids for the most part the past couple of years.  But as my life and my circumstances are changing, I’ve got some big decisions to make.  And in my 40′s, I’m starting over.  The difference in how I approach my choices now as opposed to how I did things in my 20′s is the proportion of confidence and fear I put into each one.  I like my 40′s.  When I was just taking care of me in my younger years, fear was often a deciding factor when picking a direction.  Career, status, pay, advancement, etc were my priorities.  Times have changed.  With 3 girls to take care of, fear is not an option.  I can’t sit back and procrastinate because I’m afraid that I’m not good enough or talented enough to do something I’ve wanted to do for a long time.  ‘Don’t think – just do,’ has been a constant mantra.

I asked myself the question, “What is it that I want for myself?  What kind of life for me and for the girls?”  And most importantly, “OK – I know what I want, so how do I get there?”  And that’s how I ended up here.   With this site.  I want to do what I love to do.  I love to sew.  I want to be there for my kids.  I don’t need any of the fancy stuff or the extras.  If it means I put in 60 or 70 hours a week, then so be it.  If it means the freedom of being able to be at home to be the kind of mom I want to be, then it’s worth it.  While the 9-5 world can offer a lot of other conveniences, it doesn’t allow me to be, well, me.

I’d love to hear from other moms and how they’ve handled the choices of motherhood and career.   I don’t think there are any wrong answers – just a million different ways to do it.  Thanks for stopping by.  :)

I’ve been sewing for about 8 years now. I’m a stay at home mom with three girls, and I like it that way. So I’ve decided to take some of my creativity and turn that into something I love to do. I love lots of color and I’m an admitted fabric junkie. It didn’t help that I worked at a fabric store for years.

I love being around creative people and beautiful handmade things.  In a world where too much of what we have is mass manufactured, I love to support people who do things differently. There is a lot to be said for people who keep the traditions alive and remind us that we can do things for ourselves. An enormous amount of talent is lost when people are not able to follow their passion and do what comes naturally to them. More of us should take that leap. The world is a better place for it.

Thanks for taking the time to read.
Tracey Leonard

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